I would recommend this program 100%! I didn't really know what to expect, but in a few days I have met so many amazing people while learning so much about marketing and about what it takes to build a successful career.
Texas Christian University
2015 Collegiate Summit | Digital (formerly I-MIX)
It may look like a classroom, but it was anything but that … as students from across the country gathered at Google's headquarters for an immersion in digital marketing. (2015 Collegiate Summit | Digital)
The choice to discontinue a program is often layered; that's true for Marketing EDGE. Last June our Board voted to sunset the Summer Internships and Next Generation Leaders programs. With a laser-focused purpose to ensure that Marketing EDGE resources are used in the most efficient and effective manner to achieve our ultimate goal to enrich the pool of market-ready talent in this field that prompted these difficult decisions.
Perhaps nothing speaks to that specific capability like our summer immersion programs, Collegiate Summits: Digital and Analytics (formerly known as I-MIX and I-MAX, respectively). Thanks to a sponsorship by Google, the following programs took place at their Mountain View, CA headquarters in June and August:
- Collegiate Summit: Digital: designed for students considering a career in marketing, they are immersed in today's latest digital marketing practices.
- Collegiate Summit: Analytics: focused on the latest, data-driven marketing trends. The program also fulfills an important goal in our Strategic outlook: engaging students in a wide range of STEM (science, technology, engineering, mathematics) and social science majors.
The real life examples were so useful and something that couldn't be replicated in a classroom.
2015 Collegiate Summit | Analytics (formerly I-MAX)
In addition to learning from marketing leaders who serve as "teachers" in Marketing EDGE programs, students gain extensive knowledge and connections through their exchanges with each other.
We've set our course and look forward to delivering on a more powerful, refined result that meets the needs of our core supporters. These programs will expand our organization's efforts to provide life-changing educational experiences for more college students across the country. So doing, we will provide new generations of marketing leaders to elevate this field to new, broader levels in the future.
This Student Career Forum had given me the knowledge and motivation to be more competitive in the marketing field.
Attended October 2015 Student Career Forum
Marketing Major, Johnson & Wales