Kelly Mangold
Dave Scott
Marie Adolphe

MESSAGE FROM THE PROGRAM DEVELOPMENT

GAME-CHANGING OPPORTUNITIES FOR THE NEXT GENERATION OF MARKETING LEADERS

Programs with purpose—it is an apt way to describe the educational and career preparation initiatives of Marketing EDGE. As our Strategic Plan makes clear, our organizational mission is to continue to meet the needs of our industry by expanding our service to talented young men and women at universities nationwide who form an untapped pool of potential marketing talent.

Marketing EDGE conceives of its programs as part of a career trajectory for each student, creating a series of steps and processes we call “the funnel.” It’s a directional approach illustrated by the four elements of our organization’s motto —“Educate. Develop. Grow. Employ” – as illustrated and defined below:

  • EDUCATE: It’s the broad end of the funnel, the first phase in our preparation of aspiring marketing professionals, comprising programs such as scholarships; our Student Career Forums (half-day programs introducing students to the various career tracks in marketing); and the Collegiate ECHO Marketing Challenge (in which sponsoring companies let students apply classroom theory to real-world projects);
  • DEVELOP: Participants continue their professional preparation through summer immersions in the world of digital marketing and “big data” as well as online-learning courses offering a complete theoretical foundation in various aspects of the field;
  • GROW: These programs have a decided academic focus, including our Professors’ Academy, Journal of Interactive Marketing ®, and the Professor’s Institute, and the Shankar-Spiegel Best Dissertation Proposal Award;
  • EMPLOY: The output of our funnel comprises the exceptional students that we direct to internships and entry-level placements in leading companies. Our industry also benefits from this step in our overall process, as we identity and direct the most promising talent to them.
I-MAX, fraught with information, compliments the intern program with a perfect orientation at the industry level.  I was able to recognize day-to-day practices, jargon and objectives with the background I learned from the program.  I have been immersed in challenging projects and tasks. I have learned that data-driven marketing is definitely the industry I want to enter upon graduation.
Brent Wagner, 2014 Summer Internship Program
University of Kentucky
Internship at KBM Group, Kansas City, MO
Information Management Major, University of Pennsylvania’s Wharton School

Over these past two years, in particular, we’ve introduced a number of new initiatives, reflecting the changing landscape of today’s marketing field. One such program is our Interactive Marketing Analytics Xperience (I-MAX), launched in 2013 to address the new changing skill-sets students will need to make their mark in a field that is constantly reshaped by technology.

Reflecting these dynamic changes, I-MAX (Interactive Marketing Analytics Xperience) immerses students in the latest, data-driven marketing trends. The program also fulfills an important goal in our Strategic Plan: reaching out to students in a wide range of STEM (science, technology, engineering, mathematics) and other relevant majors. The first event took place in June 2013; the second was held one year later. Each brought students into contact with top executives who led seminars and workshops on marketing and big data. Our thanks go to KBM Group and Wunderman for sponsoring our inaugural two years, which drew more than 55 students from a variety of schools across the country. The next I-MAX event, to be sponsored by Google, will take place at the Mountain View, CA, location in Summer 2015.

That’s not all. During the past two years, we also launched two exciting ways for students to gain a head start in their profession. Our Career Services Initiative includes an online job board and a Summer Internship Program. Our online job board—MarketingEDGEJobs.org—employs technology to provide students and recent graduates with access to valuable positions at top marketing firms. The eight-week Summer Internship Program goes a step further, placing students with companies, some of whom lack a formal program for hiring students. To assist participating companies, Marketing EDGE manages the screening process; prepares students; advises employers on mentoring; and offers students follow-up instruction. The pilot programs placed more than 25 interns with our corporate partners.

Thank you for introducing me to the I-MAX program. It brought such amazing people to present and the information I learned in that week I couldn’t have learned in a classroom.
Maggie Corry
I-MAX 2014
Intern at Alliant, Brewster, NY

These efforts are actually precursors to the many initiatives planned as Marketing EDGE approaches its 50th anniversary in 2016. The programs will expand our organization’s efforts to provide life-changing educational experiences for many more college students and recent graduates across the country. So doing, we will provide new generations of talented marketing practitioners for the industry we pledge to serve.

Kelly Mangold, Co-Chair
David Scott, Co-Chair
Marie Adolphe, Vice President, Program Development

I really thought that I would be lucky to find any internship at all as a rising junior, but Marketing EDGE not only made that happen but also matched me with an amazing company.  Thank you for all that you do at Marketing EDGE.  It truly has been a blessing to be a part of this!
Sarah Cantu, 2014 Summer Internship Program
Marketing Major, St. Mary’s University
Internships at IBM, Austin, TX